Exhibition Booths are used by the companies and the goal is to attract new customers. The trade shows are organized only to promote the brands by getting the attention of the right attendees to the booth with a bold statement. New and less-known brands use this method to achieve their goals. People who will come will not play a guessing game if you will not tell them which brand is yours and what you can do for them. If the booth will be simple and unattractive, they will move to another one and your hard work will be lost. Here are some ideas that must be applied to giving a bold and brief declaration about your company.
- Pick a clear and eye-catching design
Make a 6 words tagline that a visitor can read faster but keep it clear and honest. If you are a new brand, put your name in the second and you will ultimately draw the attention. It is necessary to write about your brand purpose and you will find that customers are entering your booth more than before.
- Select the main thing that attendee can recall
Is there anything that you want your attendees should remember? then focus on it. You can pick a topic or anything that will make a space in mind and people will recollect it easily. If you are launching a new product then it is definite that you will like to promote it.
- Utilize the back wall of the booth
Many people do not give importance to all the walls of the booth but you must wisely convey your message through the back wall. When someone will enter in, they will first see the wall that will be in front of them. Whatever you want to say to them or any product that you want to promote, make the graphics according to that and you will see that the results will be astonishing.
- Apply graphical images and artwork
We all know that graphics have a deep impact on the mind and they can tell a whole story rather than words. So, the usage of graphical images will work wonders for you but the design of them must be good enough. Different varieties and on-screen action on the Exhibition Display Stands must be visible and striking. They should send a strong message instead of overwhelming people.